Hotel Guest Experience New Technology to Look for Today
As a hospitality services provider, you are looking forward to making the lives easier and better for customers. Hospitality TV can offer much-needed assistance with it. Modern travelers expect their demands to be satisfied for a smooth, individualized experience when they travel, whether for business or pleasure. Hotels of today strive to engage, listen, empower, and please their customers. A visitor is 13% more likely to return when they believe that the hotel is trying to understand them. In order to use modern technology, most hotel guests are even prepared to forgo more conventional services like a business center or fitness facility.
The hospitality sector is always coming up with new ideas to better serve its patrons. These are the top ten new innovations in hospitality customer experiences, along with the businesses spearheading the movement.
Face Recognition
Some hotels are using face recognition scans to check visitors in without requiring them to stand in line at the front desk. Marriott is testing a system that reduces check-in times from three minutes or more to less than one minute at its hotels in China. To get their room key, guests need just approach a kiosk, scan their ID and face to confirm their identification.
Voice-Activated Rooms
A lot of hotels are introducing smart rooms, which include speech recognition and artificial intelligence to bring virtual assistants into the space. AI smart rooms are being developed by InterContinental properties Group for its properties in China. For both business and leisure travel, the rooms enable visitors to talk normally and utilize voice control technology to get tailored help.
Automated Robots
In hotels, robots may be used for a variety of tasks, such as front desk personnel and room cleaning. A robot butler named Botlr works around the clock to bring products to guests at Aloft Hotels. Botlr is probably going to be the one delivering the toothbrush and extra towels to the room if someone phones the front desk and needs them. Yobot is a robotic baggage concierge that guests at the Yotel in New York may use to keep their bags. But as the Henn-na Hotel in Japan discovered when it had to lay off half of its all-robot workforce in order to hire additional people, robots aren’t completely replacing humans.
Wristbands with RFID
An increasing number of hotels are using guest wristbands equipped with RFID technology in place of conventional room keys. At resorts like Great Wolf Lodge and Disney World, the technology is well-liked. Guests are given a wristband that may be scanned to get entry to their rooms and other places as well as to make payments, eliminating the need for them to carry about their wallets and room keys. It’s simple for visitors to carry everything they need and free up their hands with the streamlined bracelet.
Chatbots
Guests may get information instantly using chatbots, eliminating the need to wait for the front desk. Rose, an AI concierge at The Cosmopolitan in Las Vegas, can assist visitors with making restaurant and spa reservations as well as provide insider knowledge, such as the hotel bar’s hidden menu items. Four Seasons Hotels employ Four Seasons Chat, a round-the-clock chat service that takes 90 seconds or less to react to messages and is run by people, not artificial intelligence (AI), for a more personalized touch.
Mobile Room Keys
Many hotels are switching to mobile room keys, which combine the concepts of self-check-in and simplified room keys. When a guest’s room is ready, they just need to use the hotel app to check in. Guests may bypass the queue at the front desk and get right to their rooms, where they can use their smart watches or phones to open the door. With the use of an app, travelers can now pick their room, check in quickly, and open the door at Hilton Hotels.
Smart Amenities
Throughout the space, thoughtful features help visitors fully personalize their stay and create the coziest possible environment. A tablet that lets users control the TV, window blinds, alarm, lighting, and temperature all from one location is included in some hotel rooms. Certain hotels use smart shower doors that allow visitors to capture ideas while in the shower and email the picture to themselves for later reference.
Virtual Reality
Imagine being able to go into a hotel room anywhere in the globe and be able to see the identical furnishings, facilities, and layout. Visitors may easily browse, choose, and reserve a room online by using virtual reality to explore the hotel. Before they arrive, they may also take in the sights and feel secure in the travel arrangements they have made. Offering the service, a number of hotels and resorts—including Radisson and Omni—have noticed increases in online booking rates and customer satisfaction.
Location-based Services
Hotels of today are able to provide more individualized service since they are able to find both guests and staff. When a visitor is at the hotel bar, they could get a push notice advertising a drink special. The places where customers spend their time might provide hotel workers with information about their preferences. At several of its resorts, Hilton employs location-based services to notify visitors of events and activities that may be of interest to them depending on where they are on the property.
Augmented Reality
For hotels, the ability to superimpose information on the surroundings has created new opportunities. AR may be used to provide visitors a tour of the hotel, highlight its features, and provide local knowledge. Hotels that provide augmented reality amenities have an AR map of the surrounding region on the wall of each room. Visitors may learn about local sites and get suggestions for the finest things to do and see by pointing a smartphone at the map.
Experience is key to the hotel industry’s ability to retain clients. By using cutting edge concepts and technology, hotels are able to provide guests with unique, customized experiences that they really want.
