Why The Bar & Restaurant TV Entertainment Future is Here
When customers are trying to figure out where to go for dinner or drinks, the decision often comes down to one question: “Well, what are you in the mood for?”
Studies show that ambiance in a bar plays a key role in customer satisfaction and can be the motivator for staying longer or coming back again. People go to bars and restaurants to socialize, have a good time, or relax. They stay when they feel entertained. Making sure that your venue’s environment gives off the right energy is key to attracting and retaining customers.
What we’ve found after talking to bar and restaurant owners across the country is that most venues under-utilize their TVs. TVs can be so much more than just background noise. Depending on what’s playing, they can become a centerpiece for the customer experience.
Talking heads are energy killers
Sports typically dominate the TVs in bars or restaurants. While we love an intense game, the problem with televising sports is that not all sports are of equal interest, and interesting sports are not on all the time.
To fill the downtime, it’s common for venues to rely on cable television or news showing closed-captioned talking heads. But let’s be honest, talking heads kill the energy. Outside of their homes, people don’t have the attention span, or frankly, the desire to follow a complex story by reading captions.
The purpose of turning on the TV — providing entertainment — gets lost when it doesn’t connect with its environment. Businesses need a better option for TV entertainment that engages customers without detracting from their experience.
What makes some entertainment “better” for business?
The key to better entertainment for businesses is having a channel ready to play for any mood. Bars and restaurants need to have the flexibility to play content that fits the vibe in the moment — whether that means creating a vibrant summer patio scene or hosting a rowdy weekly trivia night.
The Sun Comm Technologies Solution
Sun Comm Technologies Inc has been in the TV programming and internet services business since 1993. The company offers the very best TV programming and HIGH-SPEED INTERNET options available today to both homeowners and businesses in and around virtually all areas of the U.S. We are the premier company offering the best satellite TV programming services for bars and restaurants in New Mexico
